Brand Main idea:

  •  The new brand represents a football community and a safe place where the migrant youth can express themselves and experiment with their football styles.

  • The new brand embraces a new style of football to reflect the new diversity of the youth in Germany.

  • The brand activities help bring the walls down between racial groups through football programs and tournaments by helping the different racial groups around Berlin cross paths and intersect at these crossroads by training and winning together.

Logo Characteristics:

  • The logo will contain German and English words.

  • The logo refers to a famous neighborhood in berlin Kreuzberg. Kreuzberg is a diverse place.

  • Logo needs to present the following keywords: (Urban street, struggle, community).

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